The Joker Test
By Spicer Matthews
When someone reaches out to our company trying to get something from us, such as a job, or to sell us something, I always apply what I call the the “Joker Test”. All our products are free in at least a basic way, and it takes less the 30 seconds to sign up for an account. Our products are what define us. Every decision we make is going to be in terms of how we can make our products better for our customers. So why the heck would someone not take the time to learn a little about what we do before reaching out to us?
The “Joker Test” is simply a quick search to find out if the person reaching out has created an account and engaged with our product at least a bit. If the results are positive, the person passes my first screen.
It takes very little to time to understand us; with very little effort you can discover how we tick. Your proposal to us will be so much more valuable and our willingness to give you the time of day will be much higher if you just do some research before picking up the phone or sending us an email. Or you may choose to be a Joker.