The Journal
Business Ideas January 30, 2013 2 min read

Price Is A Feature

Price is a real feature that influences product choices — even when a more expensive option is objectively better. A look at how price tips the scales.

Spicer Matthews
Founder · Cloudmanic Labs

In general, I tend to use top-quality products. This might not be for all things in my life (just look at my car) but it is true for most things that I really care about or use on a regular basis. I tend to seek the best of the best. Lately, I have been noticing a new data point in my decision making process: price.

I can think of several specific examples when price was a tipping point that made me use one product over another:

  • I really like my Android Nexus 7 tablet. In fact, I am in love with it. However, when I compare it to the iPad, I sort of wonder why I love it when the iPad is so much more loveable. When I compare the two, I realize that I'm more drawn to the iPad. Yet I own a Nexus 7.
  • I'm also in love with GitHub (such a great service). Side-by-side, GitHub is a better product than Bitbucket in all accounts. But I find myself using Bitbucket more.
  • I am madly in love with Linode. It's a far better product than Digital Ocean, but more and more of my needs are migrating to Digital Ocean.

In all of these examples, I've found myself actually using the less expensive product. If price wasn't a factor, I would only be using an iPad, Github, and Linode.

Spicer Matthews
Written by
Spicer Matthews
Founder of Cloudmanic Labs
spicermatthews.com